The video below is a brilliant reflection of my tagline, “PEOPLE DON’T BUY, THEY CHOOSE.” – and it’s the foundation of human interaction with brands.

We all, ALL are influenced by emotion, and emotion is the steering wheel of a decision, whether it’s wine, or whatever, emotional connections are the gateways to a customer’s cash.

Don’t read the above as though I’m helping my client’s take customer’s cash at all costs. My focus with my clients is to focus on “understanding” the emotional connections to the product or service in question, and then formulate their marketing to best communicate and connect to the audience in HONEST and LEGITIMATE means.