WE POSITION BRANDS TO BE CHOSEN
BRAND POSITIONING AND MEDIA DEVELOPMENT
streamcommunications is a brand positioning and media development firm, and we’re in business to help businesses get chosen. We develop strategies to position brands in the minds of specific audiences, and we then develop the media (ads, websites, etc…) to connect our client’s brand with their audience’s.
Our working philosophy is, when developing a communications plan, don’t just throw money at the problem. Your money is hard earned, and you spend a considerable amount of it on marketing, some of which is inaptly labeled as “branding”. Branding is a term that is used heavily, and often executed too soon and with reckless abandon without any regard to positioning strategies. We say, slow down, and plan carefully. But call us first.
Whether local, national or multi-national, many businesses depend on stream to help establish a position in their industry. You could say that we’re a custom-fit-just-right-for-you firm. Contact stream when you’re ready to move from mere marketing to a motivating your audience to choose you over your competition.
A CHOICE IS MADE
IT’S TRUE. BEFORE EVERY PURCHASE, A CHOICE IS MADE
Imagine for a moment that you need a pair of jeans. You have an idea of what you want, from the length to the label. Ultimately, you will make a choice from among all the different jeans available. The same goes for your business. Whether you’re selling jeans or jack hammers, you have an audience and they make choices about whether to buy your product or someone else’s.
We help you to understand the thought processes of your audience, and then create compelling reasons why they should choose you. streamcommunications approaches marketing from a strategic standpoint first; from this flows the media which is directed to your audience
DIFFERENTIATE OR DIE
AWARENESS WITHOUT DIFFERENTIATION CREATES A WELL KNOWN COMMODITY
Do you know who you are? Do your employees know who you are? Do your prospects know who you are?
The answers to these questions create your position in the marketplace, so there is no mistaking you for your competition. Whether you’re a start up, a growing company or an established business, your identity and position need to be developed and maintained.
streamcommunications will help you clarify your identity. We believe that what you are is secondary to and created by how you define yourself. So who do you say you are? And who is hearing that message?
More often than not companies claim differences that are anything but different. Hence, you are reinforcing the competition’s message to your prospect. streamcommunications goes beyond mere awareness to creating strategic awareness. We get you chosen in the vast sea of sameness in today’s marketplace.
WE BELIEVE THE STRONGEST BRANDS ARE MANAGED NOT FOR GENERAL AWARENESS, BUT FOR STRATEGIC AWARENESS. IT IS ONE THING TO BE REMEMBERED; IT IS ANOTHER TO BE REMEMBERED FOR THE RIGHT REASONS (AND AVOID BEING REMEMBERED FOR THE WRONG ONES). STREAMCOMMUNICATIONS HELPS BUSINESSES EVALUATE, CREATE, EXECUTE AND MANAGE SIMPLE AND COMPLEX MARKETING PLANS.
GO BEYOND ANALYZING DEMOGRAPHICS TO UNDERSTANDING PSYCHOGRAPHICS.
We focus on what our tagline suggests: before people buy, they choose. We start by looking at the options and what motivates the audience to the purchasing decision.
We build a profile around the choice habits and behaviors of the audience, and we integrate that with the demographics. In fact, we’ve developed our own system for doing this called profile™ brand positioning.
OUR PROFILE™ PROCESS REACHES PAST DIFFERENTIATION TO DISCERN THE CONNECTION ON AN EMOTIONAL LEVEL.
From the differentiation and positioning analyses, we can create a brand strategy that will:
- Help you understand the total competitive landscape
- Help you understand the ideal targeted demographic / psychographic
- Position your brand as different and relevant in the mind of your audience
- Determine how to best spend your media dollars
DEVELOP MEDIA TO CONNECT TO YOUR AUDIENCE
From video for your upcoming trade show, to a brochure for your sales staff, these are the “by-products” of an underlying strategy. When it comes to developing media, and connecting your brand to your audience, streamcommunications approaches creative as a by-product of the strategy. Since the media will be developed to revolve around the positioning strategy and with a purpose in mind, you’ll make a bigger impact on your target audience – and a smaller one on your bottom line.
Ads, brochures, direct mail, dvd and interactive production, web development, email campaigns, video, tv commercials, trade show displays, photography….the options are almost endless. When you work with streamcommunications to maintain your marketing, you have all the options without the hassle of a quote for every new project. We can plan and produce the media you need to be chosen without our personal gain or bias in the way.
MAINTAIN YOUR BRAND
If you’ve worked with a traditional agency you’ve probably been left wondering, “now that the campaign is over, what do I do?” Or you’ve been in a situation where every change generates an additional charge. Our question is, what kind of relationship is that?
streamcommunications works very closely with our clients on a regular basis to not only build the plans and media for recurring needs, but also work to maintain the branding and marketing process. From building or redefining brands, creating ads and other media, to maintaining strategic planning, streamcommunications never leaves you wondering what to do next.